Seth Godin's most recent post to his main blog contains an intriguing, perhaps even tempting, idea for any enterprising nonprofit organization.
Imagine partnering with a gift card company or targeted retailer to create gift cards that could be marketed from a "proceeds from sale and use of card benefit <insert name and mission of your NPO here>" angle? The giver would be making her gift more personal, therefore more thoughtful, by making sure they gave a card related to an organization or cause that the recepient believed in.
And who doesn't want a piece of $8 million?
Regardless of how applicable the notion may be for you, Godin once again demonstrates the power the story has to affect human behavior. If you read the post, you may find yourself wondering (as I did), "why do I think it's somehow better to give a gift card than cold hard cash?"
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